Jury Consulting & Legal Research
Specializing in Trial Psychology Research and Jury Decision-Making
Dr. Kelly Anthony, Ph.D.
Director of Research
Jury Research & Litigation Consulting
Turn Empirical Insights Into Courtroom Advantage
Our research integrates behavioral science, juror analytics, and strategic consulting to help trial teams understand how jurors think, predict how they will respond, and design arguments that win.
• Early Strategic Advantage – Identify the juror perceptions, biases, and decision drivers that will shape how your case is received long before you enter the courtroom.
• Deep Insight Into Juror Thinking – Apply behavioral science to understand how jurors interpret evidence, assess credibility, process stories, and reach conclusions.
• Evidence-Based Trial Strategy – Translate empirical findings into persuasive themes, narrative frameworks, and argument structures proven to influence juror decision-making.
• Optimize Case Themes for Impact – Test, refine, and prioritize themes to ensure they resonate consistently across juror segments and reinforce your strategic positioning.
• Identify Hidden Vulnerabilities Early – Surface credibility gaps, messaging weaknesses, and narrative risks before they undermine your case at trial.
• Strengthen Critical Trial Decisions – Use data-driven insight to inform voir dire strategy, witness preparation, cross-examination planning, and sequencing of evidence.
• Increase Case-Winning Potential – Align your narrative strategy with juror psychology to improve persuasion, mitigate risk, and enhance your likelihood of securing favorable verdicts.
• Predict Trial Outcomes With Confidence – Employ modeling and juror analytics to anticipate verdict tendencies, liability assessments, and damage ranges—enabling more strategic decision-making at every stage.
Comprehensive Research Methods
Transform Data Insight Into Winning Trial Results
Our services span the full litigation lifecycle—from pre-trial design to in-trial strategy to post-trial learning and leadership development.
Pre-Trial Services
Turn preparation into strategic advantage.
• Case Evaluation & Risk Analysis – Identify vulnerabilities, opportunities, and juror perceptions early.
• Mock Trials & Focus Groups – Test themes, messaging, witnesses, and case theory with surrogate jurors.
• Witness Preparation & Assessment – Strengthen testimony clarity, credibility, and narrative alignment.
• Opening Statement Studies – Refine persuasion strategy before stepping into court.
• Damage Analysis Research – Evaluate potential exposure through juror-driven damage assessments.
• Juror Profiling & Questionnaires – Build targeted voir dire strategies grounded in data.
• Judge Analysis – Understand judge tendencies and courtroom dynamics.
• Venue Evaluation Research – Assess local attitudes, biases, and case receptivity.
• Attorney Trial Skills Development – Enhance advocacy, storytelling, and examination skills.
• Demonstrative Exhibit Development – Optimize visuals to clarify complex evidence.
Research Method
During Trial Services
Real-time Intelligence For Dynamic Courtroom Strategy.
We use rigorous research, behavioral science, and strategic consulting to help trial teams understand jurors, shape narratives, and build courtroom strategies that win.
• Jury Selection & Voir Dire Assistance – Apply behavioral insights to identify favorable jurors and eliminate risk.
• Trial Monitoring – Track juror engagement, attention shifts, and persuasion cues throughout trial.
• Parallel / Shadow Juries – Gather live feedback to refine strategy and predict verdict trajectories.
• At-Trial Witness Preparation – Strengthen witness performance under real-time courtroom conditions.
• Direct, Cross, and Closing Strategy – Shape examination and argument structure for maximum impact.
Research Method
Post Trial Services
Convert The Verdict Into Actionable Intelligence.
Post-trial services reveal why jurors decided the way they did, providing critical intelligence to correct weaknesses, reinforce strengths, and guide critical next steps.
• Post-Verdict Juror Interviews – Understand why jurors decided the way they did.
• Appeal & Post-Verdict Motion Support – Use juror feedback to uncover bias, confusion, or procedural issues.
• Case Debrief & Strategic Review – Identify strengths, weaknesses, and lessons to improve future cases.
• Leadership & Communication Feedback for Trial Teams – Capture insights on performance and messaging effectiveness.
Research Method
Online Jury Research
Fast, Reliable, and Affordable Data-Driven Insight
• Digital Mock Juries – Test arguments, themes, visuals, and evidence with online juror panels.
• Predictive Modeling – Estimate verdict direction, liability exposure, and potential damage ranges using empirical data.
• Nationwide or Venue-Specific Sampling – Assess how your case performs with jurors matched to your trial jurisdiction or broader demographics.
• Rapid Risk Assessment – Identify messaging vulnerabilities, credibility gaps, and strategic blind spots early.
• SocialScope: Open-Source Intelligence Research – Analyze public digital behavior and social data to uncover biases, attitudes, and decision-driving patterns within juror populations.
Research Method
Executive Consulting
Developing Leaders Who Influence, Execute, & Deliver Results.
Executive consulting equips leaders with the strategic clarity, communication strength, and decision-making discipline needed to drive performance in high-stakes environments.
• Leadership Development – Build decision-making, presence, and communication strength.
• Strategic Communication Advisory – Sharpen messaging for high-stakes moments.
• Performance Strategy – Strengthen emotional intelligence, resilience, and team leadership.
• Customized Programs for Law Firms & Executives – Tailored pathways for measurable professional growth.
Research Method
Public Speaking Coaching
Make Sure Your Voice Is the One That’s Heard.
Public speaking coaching ensures your voice is the one that is heard—clear, confident, and persuasive when stakes are highest.
• Confidence & Presence – Communicate with clarity and composure under pressure.
• Message Structure & Delivery – Craft clear, memorable messages that resonate.
• Persuasive Storytelling – Transform facts into compelling narratives.
• Audience Connection – Engage authentically and intentionally in any room.
• Performance Under Pressure – Excel in trials, pitches, presentations, and public forums.
Highest Level of Academic Expertise
We develop research methods that reliably predict likely juror verdict outcomes and damage ranges.
Ph.D.-Trained Consultants: Experts in legal psychology, persuasion, and decision-making.
Published & Proven Methods: Evidence-based approaches grounded in research and real-world results.
Statistically Predictive Research: Methods that forecast likely verdicts and damage ranges.
Reliable Outcome Predictions: We develop research methods that consistently predict juror verdicts and damages.
Why Our Jury Research Produces Winning Results
Predictive Method That Transforms Insights Into Wining Advantages
Our methodology is built on a foundation of scientific rigor, real-world trial experience, and strategic integration, delivering insights that are accurate and actionable in the courtroom.
• Evidence-Based Design – Our tools are grounded in behavioral science, decision theory, and empirical validation, ensuring insights you can trust—not assumptions.
• Realistic Decision Simulations – Mock juries, focus groups, and digital trials replicate the cognitive processes and pressures jurors experience, producing findings that translate seamlessly into trial strategy.
• Multi-Method Analytical Rigor – We integrate qualitative feedback, quantitative modeling, and behavioral indicators to uncover deeper patterns in juror reasoning and decision-making.
• Proven Predictive Accuracy – Our frameworks are benchmarked against thousands of real jury outcomes, allowing us to forecast verdict tendencies, liability findings, and damages with exceptional reliability.
• Actionable Strategy – We move beyond data collection to deliver trial-ready recommendations—shaping themes, arguments, witness preparation, voir dire, and narrative flow.
• Integrated Team Partnership – Our consultants work alongside your litigation team to inform strategy, strengthen advocacy, and ensure research insights are fully embedded into trial execution.
• Strategic Application Across the Case Lifecycle – Insights map directly onto critical decisions from venue selection to opening statements through closing argument refinements.
• Continuous Model Refinement – Our methodologies evolve with new datasets, emerging behavioral research, and courtroom trends—keeping your strategy ahead of the curve.
What Sets Us Apart
Legal Research Methods Designed to Win Cases
At Litigation Research Group, we don’t guess — we measure, model, and deliver insights that win. Our data predicts. Our strategy persuades. Our results prove it.
• Predictive Power – Scientifically grounded research methods that accurately forecast likely jury verdicts, liability outcomes, and damage ranges.
• Ph.D.-Level Expertise – Consultants trained in legal psychology, persuasion, and decision-making who combine academic rigor with real-world courtroom insight.
• Proven Results – Parallel and shadow jury studies that have accurately predicted thousands of actual trial outcomes across jurisdictions.
• Nationwide Experience – A track record of supporting trial teams in every state, across nearly every major case type.
• Strategic Impact – Transform complex research findings into actionable trial strategies that shape narrative, sharpen advocacy, and increase case-winning potential.
