Mock Trials and Focus Groups

  • Predict Likely Liability Verdicts

  • Identify Juror Profiles

  • Assess Witness Credibility

  • Analyze Damage Amounts

  • Develop Case Themes

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Our Mock Trials Help Lawyers Strategically Prepare Cases That WIN In Trial

Mock Trials & Focus Groups

Real Jury Insights, Proven Data, Confident Strategy

Our Mock Trials & Focus Groups give trial teams:

  • Empirical Data Findings – Receive feedback grounded in real-world jury testing before your trial begins.

  • Representative Juror Pool – Every study mirrors your actual jury pool for meaningful, actionable insights.

  • Understand Juror Thinking – See how jurors interpret your case, evidence, and witnesses.

  • Refine Your Strategy – Strengthen themes, arguments, and messaging using data-driven insights.

  • Predict Trial Outcomes – Identify potential verdicts and adjust tactics proactively.

  • Gain a Winning Edge – Turn insights into courtroom influence, confidence, and persuasive power.

  • Trial-Ready Advantage – Enter trial with clarity, a jury-tested strategy, and the confidence to maximize persuasion and anticipate likely verdict outcomes.

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Learn More About Mock Trials

Trial-Ready Advantage

Turn Data Into Strategy. Persuade Jurors.
Win Your Case.

Our mock trials provides a data-driven roadmap
to optimize every aspect of your case.

Benefits Include:

Anticipate Juror Reactions – Understand perceptions, attitudes, and likely verdict trends.
Refine Case Themes – Identify which arguments and narratives resonate most with jurors.
Strengthen Witness Performance – Improve credibility, clarity, and delivery under pressure.
Evaluate Liability & Damages – Quantify potential outcomes and exposure for informed strategy.
Analyze Juror Deliberation – Observe decision-making patterns and group dynamics.
Test Openings, Closings & Exhibits – Ensure messaging and visuals make maximum impact.
Assess Risk & Opportunity – Identify vulnerabilities and strategic advantages before trial.
Actionable Strategic Recommendations – Receive concrete guidance to optimize presentation, cross-examination, and settlement negotiations.

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A group of eleven diverse adults seated in a courtroom, listening attentively.

How the Mock Trial Process Works

Realistic Simulations.
Reliable & Predictive Feedback

Each mock trial is custom-designed to reflect your venue, case issues, and juror demographics.

Our Process Includes:

  • Customized Case Presentation – Tailored case summaries, exhibits, and arguments.

  • Surrogate Jurors – Participants mirroring your actual jury pool’s demographics and attitudes.

  • Quantitative Analysis – Assess juror profiles, case strengths and weaknesses, key themes, and likely damages.

  • Structured Group Deliberation – Observe juror discussions, including plaintiff- and defense-juror story perspectives.

  • Real-Time Feedback & Video Capture – Immediate access to juror insights and reactions.

  • Damage & Risk Evaluation – Evaluate potential risks, exposure, and strategic opportunities.

  • Strategic Recommendations – Actionable guidance for openings, witness prep, cross-examination, and settlement strategy.

  • Likely Verdict Analysis – Quantitative and qualitative review of probable liability verdicts and juror decision-making trends.

  • Post-Session Analysis – Empirical and qualitative breakdowns of verdict trends, witness credibility, juror stories, and likely verdict outcomes.

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Purpose & Value of Mock Trial

Understand What Persuades
— and Most Importantly WHY

Mock trials help you uncover how jurors think, feel, and decide, allowing you to develop and refine your trial strategy with confidence.

What You Receive:

  • Juror Insights & Profiles – Understand juror perceptions, attitudes, biases, and decision-making tendencies.

  • Juror Stories – See how jurors interpret evidence, form narratives, and respond to witnesses.

  • Persuasion & Messaging Analysis – Identify which arguments, themes, and case presentations resonate most.

  • Witness & Case Evaluation – Assess credibility, persuasiveness, and the emotional impact of testimony.

  • Predictive Outcome Analysis – Evaluate likely verdicts, damage ranges, and juror reactions to key issues.

  • Trial-Ready Guidance – Refine openings, closings, demonstrative exhibits, and strategic recommendations.

  • Case Strengths & Weaknesses – Pinpoint areas of advantage and vulnerability to optimize trial strategy.

  • Feedback on Case Presentation – Evaluate themes, messaging, and witness credibility

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What The Mock Trial Delivers

Data-Backed Results, Actionable Road Map To Win Your Case

Each research engagement concludes with a comprehensive Results Booklet — a detailed, evidence-based summary of findings and recommendations.

Your Results Include:

  • Juror Perception & Attitude – Analyze how jurors view the case and their underlying attitudes.

  • Case Theme Evaluation – Assess arguments, narratives, and overall case messaging.

  • Witness Credibility Assessment – Evaluate witness communication and persuasive impact.

  • Liability & Damage Analysis – Quantify potential verdict outcomes and damage ranges.

  • Juror Decision Patterns – Identify trends in decision-making and group deliberation dynamics.

  • Strategic Recommendations – Actionable guidance for trial preparation and courtroom presentation.

Flexible Formats

Legal Research Tailored to Your Case

We offer multiple engagement formats to fit your schedule, case phase, and budget — from early exploratory sessions to full trial simulations.

Available Formats:

  • Abbreviated Exploratory Sessions – Early testing of themes or key issues

  • Half-Day or Full-Day Sessions – Mid-stage evaluation of arguments, evidence, and credibility

  • Multi-Day Trial Simulations – Full mock trials replicating courtroom conditions

  • In-Person or Virtual Options – Nationwide delivery with hybrid flexibility

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The Result

Empirical Data. Predictive Findings. Trial Confidence

  • Predictive Roadmap: Our research transforms statistically validated data into a clear trial roadmap that reveals how jurors think, decide, and value cases.

  • Strategic Clarity: Giving you predictive foresight and strategic precision from discovery to verdict.

What You Specifically Gain:

  • Empirical, Statistically Backed Findings – Statistically grounded insights that forecast likely verdict outcomes, damage ranges, and exposure levels.

  • Juror Profiles & Decision Dynamics – Deep data on juror attitudes, biases, and reasoning patterns that shape their verdicts.

  • Witness & Evidence Evaluation – Quantified assessment of credibility, emotional impact, and persuasive strength.

  • Openings, Closings & Theme Testing – Determine which storylines, arguments, and narrative frames most influence juror belief and recall.

  • Demonstrative Impact Analysis – Test visuals and exhibits to see which concepts persuade, which confuse, and which should be refined or abandoned.

  • Persuasion & Key Issue Insights – Identify what drives juror alignment, disagreement, and ultimate decision-making.

  • Trial-Ready Advantage – Enter trial with a tested, data-backed strategy—knowing what resonates, what risks remain, and how to present your case with confidence and clarity.

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Schedule Your Mock Trial Today