Venue Evaluation Research

Jurors enter the courtroom with strong beliefs and biases. Identify them, because they will influence your verdict.

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Venue & Community Research

Prepare for the Jury You Will Actually Face

This research assists trial teams in understanding:

  • Community Attitudes & Values – Identify the beliefs, priorities, and perspectives of jury-eligible citizens in a specific venue.

  • Perceptions of Parties – Understand how the community views plaintiffs, defendants, corporations, and institutions.

  • Cultural, Social & Political Influences – Recognize the key factors shaping juror decision-making.

  • Trends & Narratives – Analyze emerging narratives that may affect liability, damages, and case credibility.

  • Predictive Juror Indicators – Forecast juror leanings and identify favorable, neutral, or high-risk venues.

  • Strategic Venue Targeting – Select venues and approaches most likely to support your case strategy.

  • Tailored Case Messaging – Align arguments and themes with the community’s values and perspectives.

  • Risk Mitigation Planning – Anticipate potential challenges arising from local sentiment or cultural factors.

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Venue Analysis Process

Know the Venue so You Can Control the Verdict Outcome

Our process includes:

  • Local Decision-Making Surveys – Online and telephone research to test community response and decision patterns.

  • Demographic & Attitudinal Mapping – Reveal local sentiment, trends, and key influencing factors.

  • Proprietary Data & Regional Analytics – Leverage juror databases and regional insights for enhanced accuracy.

  • Hidden Venue Risk Identification – Detect potential pitfalls and favorable jurisdictions before trial.

  • Data-Backed Venue Strategies – Develop change-of-venue recommendations grounded in empirical research.

  • Predictive Juror Leanings – Forecast which venues and communities are likely to produce favorable, neutral, or high-risk jurors.

  • Strategic Messaging Alignment – Tailor case narratives to resonate with local values and cultural context.

  • Comprehensive Trial Preparedness – Equip your team with actionable insights to minimize surprises and optimize trial outcomes.

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Why Venue Analysis Matters

Understand the Community
Before You Reach the Jury

Our Venue Analysis process allows trial teams to identify:

  • Community Attitudes – Know how local citizens perceive your case, parties, and key issues.

  • Fact Sensitivity – Identify which aspects of the case resonate strongly or may trigger skepticism.

  • Local Bias Assessment – Detect biases, preconceptions, or inclinations prevalent in the community.

  • Cultural & Social Preferences – Understand local values, norms, and priorities that influence juror decision-making.

  • Issue Alignment – Gauge community sentiment on topics relevant to your case (e.g., corporate responsibility, personal injury, regulatory issues).

  • Narrative Optimization – Shape your story to reflect local beliefs, values, and perspectives.

  • Strategic Risk Identification – Spot venues or sub-communities that may be unfavorable or high-risk.

  • Informed Decision-Making – Make settlement, mediation, and trial strategy decisions grounded in empirical understanding of the venue.

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What You Receive

A Comprehensive & Data-Driven Venue Profile

Delivered insights include:

  • Full-Spectrum Venue Intelligence – A data-driven report analyzing beliefs, attitudes, and preferences in your venue.

  • Juror Perception Forecasting – Evaluation of how jurors are likely to view your client, witnesses, facts, and key arguments.

  • Bias & Risk Detection – Identification of community biases, expectations, and prevailing viewpoints.

  • Narrative Optimization – Empirical data revealing which case narratives resonate locally.

  • Actionable Strategic Guidance – Recommendations for trial strategy, voir dire, and theme development.

  • Community-Aligned Case Development – Analysis that helps shape your case in alignment with the community’s pre-existing preferences.

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Research Method

Designed to Fit Your Schedule and Case Needs

Available options:

  • Exploratory Venue Scan – Rapid, targeted assessment of community sentiment to identify potential risks and opportunities.

  • Comprehensive Venue Study – In-depth, data-driven analysis with actionable insights and strategic recommendations.

  • Change-of-Venue Evaluation – Empirical modeling and predictive insights to strengthen venue motions and minimize risk.

  • In-Person or Virtual Briefings – Expert-led presentations with Q&A to prepare your trial team for optimal courtroom strategy.

  • Predictive Juror Insights – Forecast how specific jurors and communities are likely to respond to your case themes and arguments.

  • Strategic Narrative Alignment – Tailor your messaging to local values, priorities, and cultural influences for maximum impact.

The Result

Turn Community Insights Into Winning Verdicts

With Venue & Community Research, you:

  • Target the Right Narratives – Shape openings and arguments that align with juror values.

  • Anticipate Bias Before Voir Dire – Identify attitudes that pose risk and those that can be leveraged.

  • Select or Challenge Venue Strategically – Use empirical data to support venue motions.

  • Communicate With Precision – Frame facts, themes, and witnesses in language that resonates locally.

  • Negotiate and Litigate With Clarity – Understand true case value and risk before entering court.

  • Strengthen Every Phase of Trial Strategy – From jury selection to closing, every decision is data-informed.

  • Optimize Case Themes – Refine arguments based on local attitudes and community preferences.

  • Mitigate High-Risk Jurors or Venues – Avoid pitfalls before trial by understanding potential obstacles.

  • Enhance Persuasive Impact – Ensure your messaging, witnesses, and evidence resonate with the jury you will actually face.

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