Parallel Juries / Shadow Juries
Our Parallel /Shadow Jury FINDINGS
Are HIGHLY PREDICTIVE
Understand your case through the jurors’ eyes and receive:
Real-Time Juror Insight
Strategic Thematic Adjustments
Direct & Cross Witness Examination Optimization
Adaptive Testimony Strategy
Likely Verdict Predictions
What Is a Parallel Jury?
HIGHLY ACCURATE & PREDICTIVE
*See Resource Tab for Parallel Jury Study Results
A real-time window into how jurors see your case.
A Parallel Jury (aka shadow jury) is a demographically and attitudinally matched juror panel that observes daily trial proceedings and provides continuous, unbiased feedback.
• Highly Predictive Liability Insights and Verdict – Accurate, real-time forecasts of likely liability outcomes based on juror reactions.
• Live Decision-Making Feedback – Immediate understanding of how evidence, testimony, and arguments are landing.
• Juror Story Mapping – Identify the narrative jurors are constructing and intervene before it solidifies.
• Unbiased Emotional & Cognitive Reactions – Receive clean, unfiltered behavioral and emotional data without advocacy bias.
• Continuous Daily Monitoring – Track juror reactions to witnesses, arguments, themes, and courtroom dynamics throughout trial.
• Predicted Verdicts & Damage Ranges – Gain early insight into likely liability findings and potential award amounts.
• Qualitative & Quantitative Analysis – Structured daily interviews reveal message resonance, witness credibility, emotional shifts, and narrative formation.
What the Parallel Jury Provides
Deep Insight. Real-Time Strategy. Winning Advantage.
A comprehensive feedback research program designed to guide trial strategy from start to finish.
• Real-Time Perception Tracking – Insight into juror reactions throughout the trial.
• Daily Debrief Summaries – Actionable recommendations after each day’s proceedings.
• Witness Effectiveness Assessment – Evaluation of credibility, clarity, and message retention.
• Emotional Engagement Evaluation – Analysis of juror emotional response and theme connection.
• Verdict Trend Forecasting – Reports indicating potential verdict direction.
• Narrative & Tone Consultation – Guidance on adjusting themes, emphasis, and courtroom tone.
• Juror Story Development Analysis – Insight into whether jurors' evolving narrative is coherent.
• Continuous Tactical Feedback Loop – Ongoing input enabling immediate strategic adjustments.
Real-Time Courtroom Feedback
Live Intelligence. Precision Analysis. Immediate Action.
Our team is in the courtroom every moment of trial — capturing juror perception as it happens and converting it into strategic direction your team can act on immediately.
• In-Court, Moment-to-Moment Monitoring – Real-time tracking of juror engagement, witness impact, attorney tone, and courtroom dynamics.
• Daily Shadow Juror Debriefs – Direct insight from matched jurors revealing authentic emotional and cognitive reactions.
• High-Impact Daily Reports – Concise written summaries delivering only the most critical findings and immediate recommendations.
• Strategy Sessions With Your Team – Daily Face-to-face briefings translating observation into clear tactical direction for the next day of trial.
• Empirical Trend & Sentiment Analysis – Data-driven tracking that exposes shifts in juror narrative, bias, attention, and verdict lean.
• Real-Time Strategic Adjustments – Immediate guidance to strengthen arguments, refine witness presentation, and reinforce persuasive themes.
What Parallel Juries Uncover
See The Case Through Jurors Eyes As It Unfolds
Parallel Juries help trial team uncover:
• Message Resonance – How effectively your key themes and arguments are landing with jurors.
• Witness Credibility – Which witnesses jurors find believable, confusing, or problematic.
• Emotional Response – Jurors’ emotional reactions to testimony, evidence, and trial dynamics.
• Narrative Interpretation – The storyline jurors are constructing and how they are making sense of the case.
• Predicted Liability Verdicts – Anticipated findings on responsibility based on real-time juror reactions.
• Damage Award Ranges – Data-driven predictions of potential compensatory or punitive damages.
Daily Analysis & Strategic Feedback
Clear Insight. Empirical Evaluation. Actionable Direction.
Each day, our research team interprets parallel juror feedback to assess critical factors shaping juror perception and case trajectory.
• Message Clarity – Is your narrative being understood?
• Theme Retention – Which themes jurors remember, repeat, or overlook as testimony progresses.
• Witness Impact – Who is connecting, and who is losing credibility?
• Emotional Tone – What feelings are shaping juror responses?
• Juror Uncertainty Indicators – Where confusion, doubt, or unresolved questions may signal strategic vulnerabilities.
• Overall Trial Momentum – How is the story evolving in jurors’ minds?
Turn Insight Into Influence
Know The Narrative & Shape The Verdict Before It’s Reached.
The Parallel Jury reveals how jurors are interpreting your case in real time and gives your team the power to adjust strategy before perceptions solidify and verdicts are reached.
• Early Course Correction – Correct misconceptions and clarify key themes before they take hold.
• Narrative Strengthening – Enhance your story’s clarity, coherence, and emotional pull based on juror interpretation.
• Persuasive Impact Maximization – Refine arguments and reinforce persuasive points before jurors deliberate.
• Real-Time Juror Insight – See the case exactly as jurors do while the trial unfolds.
• Predictive Verdict Insight – Anticipate likely outcomes by tracking how jurors interpret testimony and evidence.
• Theme Penetration Analysis – Identify which themes are sticking, which are fading, and which need reinforcement.
• Risk Exposure Detection – Reveal vulnerabilities, sensitive issues, or arguments likely to trigger juror resistance.
• Strategic Reprioritization – Shift emphasis toward the facts and witnesses jurors find most powerful.
The Result:
Know the jurors’ story. Shape how the story ends!
A Parallel Jury delivers unmatched insight into how jurors are interpreting your case as it unfolds. Key advantages include:
• Message Penetration Insight – Know instantly which themes and arguments are hitting, missing, or being misunderstood.
• Witness Credibility Index – Identify the witnesses jurors trust — and the ones they doubt or reject.
• Emotional Pulse Tracking – Capture shifts in empathy, concern, frustration, or resistance as testimony unfolds.
• Juror Storyline Mapping – See the narrative jurors are building in real time and intervene before it locks in.
• Liability Outcome Forecasting – Detect juror leaning and probable liability direction with exceptional accuracy.
• Damage Exposure Projection – Receive early readouts on potential compensatory and punitive award ranges.
• Instant Evidence Impact Feedback – Learn immediately how testimony and exhibits shift juror perception.
• Pure Behavioral Data – Access unbiased, unfiltered emotional and cognitive reactions without advocacy distortion.
• Continuous Trial Readout – Monitor juror engagement, attention, and sentiment every single day of trial.
• Deep-Dive Qual + Quant Analysis – Structured interviews reveal not just what jurors think — but why they think it.
• Real-Time Strategic Leverage – Adjust arguments, themes, and witness presentation before opinions harden.
• Predictive Verdict Modeling – Convert juror feedback into clear, actionable forecasts you can rely on
